Resources Library by ANA

Editorial

Over the past 25 years, I have witnessed the radical transformation of an industry that has thrived thanks to the synergy between technology and data analysis. I fondly recall the hours I spent processing tables in SPSS, building presentations in...

Catalogue: Latin America 2024

Author: Pedro Fernandez Ayala

Company: AB InBev

April 24, 2024

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024

Author: Jorge Quesada

Company: SKIM

April 24, 2024

In Dubious Battle

Telecom, the most important telecommunications holding in Argentina, approached us with a clear need. They wanted to launch, in the shortest possible time, a new feature for its virtual wallet (Personal Pay) addressed specifically to a target they...

Catalogue: Latin America 2024

Author: Carolina Perrot

Company: UUEVO

April 24, 2024

Targeted Curiosity at Cathay Pacific

Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Melissa Yow, Nick Clarke, Carissa Cater

Companies: Forethought, Cathay Pacific

November 22, 2023

Improving the Planet One Snack at a Time

It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Joy Ganvik, Rahul S Verghese

Companies: SA Market Insights, Tracism

November 22, 2023

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong

Companies: Sythesis, Brown-Forman

November 22, 2023

In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before

As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...

Catalogue: Asia Pacific 2023 - Innovation

Authors: James Fergusson, Karen Reyes

Companies: URC, MDI

November 22, 2023

Vodafones Innovation Research Revolution

Vodafone is undoubtedly an innovative company. It employs thousands of technology experts and product managers, generating hundreds of ideas every year?and with a market of 300 million customers worldwide, there are plenty of people to sell them to....

Catalogue: Asia Pacific 2023 - Innovation

Authors: Leigh Caldwell, Lizzi Seear

Company: Irrational Agency

November 22, 2023

The Value Equation: How Can Behavioural Science Increase Brand Value?

In this paper, you will learn how rediscovering the essence of why shoppers buy your category and how they choose brands is at the heart of winning shopper trade-offs. We will share a thought process using a value equation model to boost brand value:...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Richard Bordenave, Divya Radhakrishnan, Sophie Mahe, Ted Uloft

November 22, 2023